Variations of blockchain implementations have captured the music and media industry’s attention, however met with great skepticism and scrutiny over practicality or necessity. Enter JAAK, the London-based tech company founded by Vaughn McKenzie, Freddie Tibbles and Viktor Tron. The startup have cut through much of the hype, identifying a practical solution to a very real problem.
JAAK is creating a comprehensive platform to enable music industry partners to access, manage and utilize metadata for musical compositions and recordings.
While current sites offer some of this information, JAAK provides a simple framework for connecting identifying information from labels, publishers, performing rights organizations, and managers.
By streamlining what’s historically been a frustrating process for even the most seasoned music industry professional, JAAK seeks to increase industry efficiency while facilitating easier and more immediate music licensing.